The Promotion of American Culture through Hollywood Movies to the World

The Promotion of American Culture through Hollywood Movies to the World

8 Pages · 2012 · 644 KB · English

The Promotion of American. Culture through Hollywood. Movies to the World. Wanwarang Maisuwong. Thammasat University. Abstract. State and non-state actors pay more attention to the use of media, because media reach amount of audiences and the messages conveyed through media are obvious.

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The Promotion of American Culture through Hollywood Movies to the World Wanwarang Maisuwong Thammasat University Abstract State and nonstate actors pay more attention to the use of media, because media reach amount of audiences and the messages conveyed through media are obvious Film is seen as a global medium that reaches a huge amount of the audience with the same message while the film industry plays the leading role in the global media system The audiences receive the messages in the film at almost the same time, but different interpretation depends on personal perception and external environment The movies have a high ability in capturing imagination, shaping, and directing the sense of what was real, true, and preferable, because movie contains both motion picture and sound The promotion of American culture through Hollywood movies may make the rest of the world to decide whether to fear or favor the promise of Americanization It may facilitate an emerge of a global culture while invade the national sovereignty and identity of other nation states In the future, American culture will continue to be a major force in global community As Thomas Friedman wrote, “today’s era is dominating by American power, American culture, the American dollar, and the American navy” America is seen as the only super power in the world, its decision to promote its American culture to international community may affect the relations with other nation states The promotion of American culture through Hollywood movies is a representation of cultural imperialism Hollywood movie is a cultural product where America is trying to imperialize the world once again by using a soft tool American culture is US leading export, America is trying to sell its culture to any other state around the world Cultural Imperialism is a domination of a more recognized culture over other cultures, it is a soft mean of colonization According to John Tomlinson, cultural imperialism is the spread of modernity, it is not the process of cultural expansion, but it is a cultural loss process It means that cultural imperialism is a process to eliminate culture of minority groups or the oldfashioned cultures Cultural imperialism makes those local cultures vanish from time to time In this paper, I have selected 30 Hollywood movies from year 20012010, each of them won international awards I have analyzed the movies on what are critical cultural values and political messages in each selected film that America tries to communicate towards the world audience under the bases: freedom of expression; nationalism; sexuality; language; lifestyle; value; and ideology And what could be the expected cultural impacts to the audiences regarding to: language; lifestyle; value; and ideology I certainly believe that each movie contains some or all of these cultural aspects I mainly focused on seven different perspectives of culture which seemed to be the most obvious culture appeared in Hollywood movies Introduction The American’s films are not only viewed in the America, but they are viewed by the massive audience around the world Additionally, the American film firms dominate the majority of market share in the world film industry It seems that using films is the best mean for the America to gain recognition and friendship Films portray a smooth storytelling and attract the people to keep watching from the beginning until the end To me, the American films are still the most interesting films to watch and the easiest to understand The promotion of American culture through films is a phenomenon where America subtly wants to dominate the world

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