Software for the Agile Business.

Software for the Agile Business.

4 Pages · 2002 · 84 KB · English

1 Web content production streamlined at Microsoft Australia Web content production streamlined at Microsoft Australia Company Profile Microsoft is a worldwide leader

Software for the Agile Business. free download


1 Web content production streamlined at Microsoft Australia Web content production streamlined at Microsoft Australia Company Profile Microsoft is a worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device. Building on the popularity of the Windows® operating system and the Office productivity suite, Microsoft is now focused on developing technology for the next-generation Internet. The company's .NET platform will enable businesses to collaborate more effectively to offer an unprecedented range of integrated and customised solutions – solutions that enable their customers to act on information wherever and whenever they need it. Business Scenario Until 12 months ago, production and maintenance of the Microsoft Australian Web site was outsourced to a Web development agency. Page change requests were passed to the agency via an internal content manager whose responsibility was coordinating workflow. In addition to managing outgoing material, the content manager monitored returns from the agency to ensure that they met the required schedule, as well as checking and approving the content, and finalising it for live publication. The manual mark-up process conducted by the agency was expensive, slow and resource intensive, and the content manager at Microsoft was primarily occupied with forwarding emails between interested parties. Mark Baartse, Online Platform and Operations Manager at Microsoft Australia, explains the inefficiency: “When a Web site update was needed, an internal brief was sent to the agency for review and scheduled into an available time frame. The process

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