Part 1: Rating Guidelines

Part 1: Rating Guidelines

125 Pages · 2011 · 3.53 MB · English

Query: A query is the set of word(s), number(s), and/or symbol(s) that a user types in the search box of a search engine. We will sometimes refer to this set of words, numbers, or symbols as the “query terms”. Some people also call these “key words”. In these guidelines, queries will have s

Part 1: Rating Guidelines free download

Proprietary and Confidential – Copyright 2011 1 General Guidelines Version 318 March 30, 2011 Part 1: Rating Guidelines 5 10 Welcome to the Search Quality Rating Program! 5 11 URL Rating Overview 5 12 Important Rating Definitions and Ideas 5 13 The Purpose of Search Quality Rating 6 14 Raters Must Represent the User 6 15 Internet Safety Information 7 20 Understanding the Query 8 21 Understanding User Intent 8 22 Task Language and Task Location 8 23 Queries with Multiple Meanings 9 24 Classification of User Intent: Action, Information, and Navigation – “Do Know Go” 9 241 Action Queries – “Do” 9 242 Information Queries – “Know” 11 243 Navigation Queries – “Go” 11 244 Queries with Multiple User Intents (Do Know Go) 12 30 The Language of the Landing Page 13 40 The Rating Scale 14 41 Vital 14 411 Examples of English (US) Navigation Queries with Vital Pages for the Task Location 14 412 Examples of Entity Queries with Vital Pages 15 413 Vital Pages for People Queries 16 414 Other Important Vital Concepts 17 415 Vital Pages and Geographic Location 19 42 Useful 20 421 Examples of Useful Pages 20 43 Relevant 21 431 Examples of Relevant Pages 22 44 Slightly Relevant 22 441 Examples of Slightly Relevant Pages 23 45 OffTopic or Useless – On 3/30/2011, this label was ch anged from OffTopic to Off Topic or Useless 25 451 Examples of OffTopic or Useless Pages 25 46 Unratable 28 461 Unratable: Didn’t Load 28 Proprietary and Confidential – Copyright 2011 2 462 Unratable: Foreign Language 31 50 Rating: From User Intent to Assigning a Rating 32 51 User Intent and Page Utility 32 52 Location is Important 33 53 Language is Important (This section is for Non English Task Languages) 34 54 Multiple Interpretations 36 5 5 Specificity of Queries and Landing Pages 38 56 Common Rating Problems 42 561 Dictionary or Encyclopedia Results 42 562 Action vs Information Intent 43 563 Queries that

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