National Psoriasis Foundation

National Psoriasis Foundation

1 Pages · 2012 · 86 KB · English

National Psoriasis Foundation Job Description Position: Marketing Manager Date: 9/10/12 Department: Marketing & Communications Status: Exempt

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National Psoriasis Foundation Job Description Position: Marketing Manager Date: 9/10/12 Department: Marketing & Communications Status: Exempt Reports to: Vice President of Marketing & Communications I. Summary Unde r the supervision of the Vice Pres ident of Marketing & Communi cations, the Marketing Manager implements and manages National Psoriasis Foundation (NPF) public awareness campaigns and marketing initiatives in support of its strategic plan . Marketing Manager also develops and produces all pr int and online marketing materials . II. Job Responsibilities:  Manage and coordinate all national marketing and promotional activities ;  Develop and implement marketing plans and tactics for NPF programs including More Than Skin Deep, Psoriasis and Pso riatic Arthritis Health Fairs, One to One mentor program, health education webcasts, and medical education programs;  Impleme nt national awareness campaigns including Psoriasis Awareness Month and World Psoriasis Day ;  Conduct regular m arketing research an d analyze impact of NPF marketing activities;  Ensure that all marketing plans and collateral materials adhere to established brand guidelines and are consistent with the priorities of achieving the mission and strategic goals o f National Psoriasis Foundati on;  Coordinate with NPF marketing, social media, public relations, education, advocacy and rese arch programs to develop and leverage marketing content across multiple platforms and for various audiences;  Create marketing content that drives donations, volu nteerism, list growth and event participation;  Work with field staff to develop and implement local marketing activities to support national Walk to Cure Psoriasis program ;  Set and mai ntain marketing calendars ;  Help maintain a “Patient Opinion Leader” pane l to solicit patient input in communications activities;  Develop and maintain relationships with NPF volunteers and medical boa rd to support marketing goals ;  Other duties as assigned . IV. Education and Experience Requirements :  Bachelor's degree in

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