LOW ALCOHOL VERBAL DESCRIPTORS 1 ONLINE SUPPLEMENTARY MATERIALS Impact of ...

LOW ALCOHOL VERBAL DESCRIPTORS 1 ONLINE SUPPLEMENTARY MATERIALS Impact of ...

7 Pages · 2017 · 234 KB · English

Milica Vasiljevic, Dominique-Laurent Couturier, & Theresa M. Marteau. Behaviour and Health Research Unit, University of Cambridge, appear in green if medians are significantly different 1 (equivalence to Regular) and in red otherwise. The global type I error was set to 0.05. The plot is right trun

LOW ALCOHOL VERBAL DESCRIPTORS 1 ONLINE SUPPLEMENTARY MATERIALS Impact of ... free download

LOW ALCOHOL VERBAL DESCRIPTORS 1 ONLINE SUPPLEMENTARY MATERIALS Impact of Low Alcohol Verbal Descriptors on Perceived Strength: An Experimental Study Milica Vasiljevic, Dominique Laurent Couturier, & Theresa M Marteau Behaviour and Health Research Unit, Un iversity of Cambridge, Cambridge , UK Figure S1 p2 Figure S2 p3 Figure S3 p4 Figure S4 p5 Figure S5 p6 7 LOW ALCOHOL VERBAL DESCRIPTORS 2 Figure S1: Perceived strengt h of l ow verbal descriptors for the wine and b eer samples relative to the Regular verbal descriptor The boxplots of participants ’ scores appear in gr ey Confidence intervals for the medians appear in green if medians are significantly different 1 (equivalence to Regular) and in red otherwise The global type I error was set to 005 The plot is right truncated owing to the presence of extreme outliers LOW ALCOHOL VERBAL DESCRIPTORS 3 Figure S2: Perceived strength of h igh verbal descriptors for the wine and b eer samples relative to the Regular verbal descriptor The boxplots of participants ’ scores appear in gr ey Confidence intervals for the medians appear in green if medians are significantly different 1 (equivalence to Regular) and in red otherwise The global type I error was set to 005 The plot is right truncated owing to the presence of extreme outliers LOW ALCOHOL VERBAL DESCRIPTORS 4 Figure S3: Liking of l ow verbal descriptors for the wine and b eer samples relative to the Regular verbal descriptor The boxplots of participants ’ scores appear in grey Confidence intervals for the medians appear in green if medians are significantly different from 1 (equivalence to the Regular verbal descriptor) in red otherwise The global type I error was set to 005 The plot is right truncated LOW ALCOHOL VERBAL DESCRIPTORS 5 Figure S4: Liking of high verbal descriptors for the wine and b eer samples relative to the Regular verbal descriptor The boxplots of participants ’ scores appear in grey Confidence intervals for the medians appear in green if medians are significantly different from 1 (equivalence to the Regular verbal descriptor) in red otherwise The global type I error was set to 005 The plot is right truncated LOW ALCOHOL VERBAL DESCRIPTORS 6 Figures S5a and S5b respectively show the comparison of the median perceived strengths for all possible pairs of high descriptors for wine and b eer All descriptors were perceived higher in strength when compared to Regular Amongst the cluster of single adjectives, Stronger in w ine and Strong in b eer were perceived as most distinct from Regular and, amongst the cluster of adjectives paired with intensifiers, Super Strength was perceived as most distinct from Regular for both wine and b eer (with distinctiveness defined as hav ing the highest median) Furthermore, based on the number of significant pairwise comparisons between descriptors, Super Strength was the most differentiated verbal descriptor adjective with intensifiers, whereas none of the verbal descriptors in the clust er of single adjectives stood out as being most differentiated LOW

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