Internet Marketing for Real Estate

Internet Marketing for Real Estate

36 Pages · 2009 · 611 KB · English

Internet Marketing for Real Estate Conquer your fear & generate leads for success on the Internet By James and Joseph Bridges Edited by Thom Colby

Internet Marketing for Real Estate free download


Internet Marketing for Real Estate Conquer your fear & generate leads for success on the Internet By James and Joseph Bridges Edited by Thom Colby ©Copyright 2008, JAB , Inc. All rights reserved. This material may not be reproduced in any ma nn er without the express permission of the authors. Page 2 of 36 Table of Contents Introduct ion ................................ ................................ ................................ ................................ ............................. 4 Who are these guys? ................................ ................................ ................................ ................................ ........... 4 Why did we write this book? ................................ ................................ ................................ .............................. 5 The In ternet and You ................................ ................................ ................................ ................................ .............. 5 Mythunderstandings ................................ ................................ ................................ ................................ ............ 6 Mythunderstanding 1: Online Leads Don't Work ................................ ................................ .......................... 6 Mythunderstanding 2: I don't need a website ................................ ................................ ................................ 6 Mythunderstanding 3: I am not a techie ................................ ................................ ................................ ........ 6 Mythunderstanding 4: I can't afford to have a website ................................ ................................ ................... 6 Mythunderstanding 5: There is too much competition already ................................ ................................ ...... 7 Affordable Lead Generation ................................ ................................ ................................ ............................... 7 Website Basics ................................ ................................ ................................ ................................ ........................ 8 Differentiate yourself ................................ ................................ ................................ ................................ .......... 9 Search Engine Optimiz ation ................................ ................................ ................................ ................................ . 10 Keywords or Phrases ................................ ................................ ................................ ................................ ......... 11 What does a high performing page look like ................................ ................................ ................................ .... 11 Submit to Search Engines ................................ ................................ ................................ ................................ . 13 Google Analytics ® ................................ ................................ ................................ ................................ .............. 14 How do get started with Analytics ................................ ................................ ................................ .................... 16 How to write the best possible page title ................................ ................................ ................................ .............. 16 Get the Appointment ................................ ................................ ................................ ................................ ............. 17 Keeping content fresh ................................ ................................ ................................ ................................ ........... 18 Writing Powerful Ads ................................ ................................ ................................ ................................ ........... 20 Powerful Ads Start with Powerful words ................................ ................................ ................................ ..... 20 Headline ................................ ................................ ................................ ................................ ........................ 21 Second Line ................................ ................................ ................................ ................................ .................. 21 Web Address ................................ ................................ ................................ ................................ ................. 21 Instant Traffic to Your Website ................................ ................................ ................................ ............................ 22 Directories ................................ ................................ ................................ ................................ ............................. 22 Domain Names ................................ ................................ ................................ ................................ ...................... 24 How to select th e right domain name ................................ ................................ ................................ ........... 24 Marketing Different Domain Names ................................ ................................ ................................ .................... 26 What not to do ................................ ................................ ................................ ................................ ............... 26 What you should do ................................ ................................ ................................ ................................ ...... 27 Links ................................ ................................ ................................ ................................ ................................ ..... 28 What is a link? ................................ ................................ ................................ ................................ .............. 28 W hy are links important? ................................ ................................ ................................ ................................ .. 28 Linking to other areas within your website ................................ ................................ ................................ ....... 28 Getting a high quality link

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