15 Pages · 2009 · 527 KB · English

classified as Dive Watches and not just Sport Watches or as watches . See the latest Item Classification Guide in the Help section of Seller Central.


CATEGORY STYLE GUIDE: WATCHES © 2009 Amazon Services LLC Page 2 9/15/2009 CATEGORY STYLE GUIDE: WATCHES About this document This Style Guide is intended to give you the guidance you need to create effective, accurate product detail pages in the Watches category. In addition to using this document, we encourage you take advantage of the wealth of informat ion availabl e in our Help pages. Click " Help" on the upper -right side of the Seller Central home page . Table of Contents Section I : Overview Section II : Title Style Section III : Brand & Manufacturer Section IV : Images Section V: Key Product Features Section VI : Product Descriptions Section VII : Browse & Search © 2009 Amazon Services LLC Page 3 9/15/2009 CATEGORY STYLE GUIDE: WATCHES Watches Whether you're selling watches, watch wind ers or watch bands , accurate data is crucial to discoverability and sales . How you present your product s will greatly influence the customer's purchasing decision when shopping on Clear and concise listing s in a consistent format will better i nform customers and enhance discover ability of your products . This can result in increased traffic to your product listings . Please carefully review the following information and make the necessary updates to your product listings. This section cover s the following guidelines for setting up product detail pages : Title Style Get customer attention with great titles . Clear and concise titles will improve search results and catch the customer’s attention. Brand & Manufacturer Improve discoverability and duplicate detection by entering accurate brand and manufacturer information. Images Show customers what they're buying . Professional images on white backgrounds will bring life and added attractiveness to your product s. Key Product Features Highli ght the key features and benefits of your products. Product Descriptions Elaborate on the features and uses of

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