Banner Ad Specification - Welcome to CBS Interactive UK | www

Banner Ad Specification - Welcome to CBS Interactive UK | www

2 Pages · 2005 · 31 KB · English

CNET Networks UK requires that all creative files be submitted: o GIF/JPG: 2 business days prior to launch date o FLASH: 5 business days prior to launch date

Banner Ad Specification - Welcome to CBS Interactive UK | www free download


© 1995-2005 CNET Networks UK. All Rights Reserved. Updated on: 12/12/05 Banner Ad Specification Banner Ad Example Availability Builder UK, silicon.com, ZDNet UK Definition The Banner is a standard-sized ad unit that is part of the IAB’s Universal Ad Package. This ad unit delivers strong exposure to reach the target audience . Ad Unit Dimensions 468w x 60h pixels. Maximum File Size GIF/JPG: 20k. FLASH: Initial download file size 30k. Subsequent files can only be loaded upon user interaction maximum file limit 100k. File Formats GIF/JPG : Default GIF/JPG required for Flash submissions. FLASH: Macromedia Flash version MX/6 or Flash MX2004/7. Creative must be delivered as a .SWF (Flash Player File). Please see our Flash Tracking guidelines for more information on flash tracking specifications (see flash tracking.pdf). Animation 30 seconds maximum. Frame Rate 12-15 frames per second maximum. Image Rotation Maximum of 6 creatives may be rotated per campaign. Alt Text Optional and must be limited to 60 characters. Linking URL An active URL must be provided and cannot exceed 128 characters. Testing All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape and Internet Explorer. Number of links  Up to 10 maximum with CNET Networks UK tracking  Unlimited links tracked in aggregate with CNET Networks UK tracking. Flash Tracking Please see our Flash Tracking guidelines for more information on flash tracking specifications (see flash tracking.pdf). Forms GIF/JPG: N/A FLASH: CNET Networks UK accepts ads with forms built into the unit. All scripts are client-supplied. All data capture (sending text to log file/server) must be managed by client. Note: A maximum of five fields may be used in a form. Possible fields include Name, Title, Company, Email address and Post code. © 1995-2005 CNET Networks UK. All Rights Reserved. Updated on: 12/12/05 Image Maps  Client-side image maps only  Client must provide working HTML map Rich Media Creative CNET Networks UK accepts rich media and third party creative from the following vendors: o Atlas o FlashTalking o Bluestreak o MediaPlex o DoubleClick / DoubleClick Motif o Pointroll o Eyeblaster o TangoZebra o Eyewonder If you wish to submit creative from a different vendor,

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