Apple's iPad Textbooks Cost 5x More Than Print

Apple's iPad Textbooks Cost 5x More Than Print

5 Pages · 2012 · 193 KB · English

Apple's iPad Textbooks Cost 5x More Than Print annual purchase cycle (vs. the 1 time buy for the book). No storage or repair gives digital a huge advantage.

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Posted On: February 23, 2012 by Lee W ilson Apple's iPad Textbooks Cost 5x More Than Print From a Publisher's perspective Apple's iPad textbook initiative is a decent 1.0 release with promise. I've had a few weeks to play with iBooks Author and iBooks2 and discuss them with colleagues. I'll write about the many positives in future posts. But there is a worm in this apple. All the sweet promises Apple is making are going to slam headfirst into the funding issue. It will cost a school 552% more to implement iPad textbooks than it does to deploy books. That ain't happening in THIS economy . The press reports I've seen have completely missed this because Apple " hand w aved " their way around it. Update - A follow on post discussion of reader responses is here . Follow me down into the details where the devil resides…. THINGS D ON'T ADD UP (or they do and it is a lot of money…) There are five components to the cost and we'll examine each. Apple is targeting High Schools so this is the baseline we'll use. The average high school has 752 students, 43 teachers, and a total budget of $7.7 million (data sourced from NCES ).*1 The right way to compare the cost o f a textbook and an iText is on an annualized basis per student - this provides the fairest apples to apples (ahem) evaluation. I've amortized the various components based on their usual lifespan. I've tried to stick to per student per class pricing - this is the most scalable unit of measurement for schools of all sizes.*2 This analysis looks at the economics from a school's perspective, in the future I'll address how this new model affects publishers' business model. If you want

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