A Discussion on Entrepreneurship, Creativity, and Innovation Applied to International Marketing

A Discussion on Entrepreneurship, Creativity, and Innovation Applied to International Marketing

17 Pages · 2015 · 265 KB · English

Escola Superior de Propaganda e Marketing (ESPM), São Paulo, Brazil In a society in which there are no more borders, only the . According to Kotler and Armstrong (1999), industrial structures can be classified as: . sponsorship from private companies; .. Fundamentos da metodologia científica.

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Economics World, February 2015, Vol 3, No 1 2, 5470 doi : 1017265/2328 7144/201501 0200 5 A Discussion on Entrepreneurship, Creativity , and Innovation Applied to International Marketing Edmir Kuazaqui Escola Superior de Propaganda e Marketing (ESPM), São Paulo, Brazil This article seeks to discuss the importance of the need to undertake, cre ate , and innovate in Administration, especially considering the international market For development, it is presented in a contextualized manner, the evolution of organiz ations throughout the ages and its importance in an economic and social point of view Within this vision, the entrepreneur is differentiated from the business person, evidencing the individual entrepreneur and the creative economy as fomenters of new business opportunities In a society in which there are no more borders, only the politic al and cultural ones, enterprise, creativity , and innovation become necessary as a means for differentiated and sustained growth, especially considering domestic and international competition As human skills applied to the professional field, people can use them in a handcrafted and differentiated manner, to render the strategies of the actions into ways of modeling businesses and solutions, thus reaching a state of the art Keywords: entrepreneurship, creativity, innovation, international marketing, compe tences, administration Introduction  Th e adminis tration stands out for having a direct corporate application Institutions for Higher Education (IHE), through their superior graduate programs, seek to offer courses that prepare their students for the chal lenges of the corporate market This is done through management indicators that related fields such as finance, personnel management, production , and marketing intercommunicate with internal and external environments, enabling, in a rational and systemic thinking, a full use of resources to obtain the best corporative results In this respect, many authors, such as Chandler (2001) , underst oo d that the admin istration should be more processual, involving the management as well as allocation, monitoring and coordination of resources, and restricting other factors such as knowledge and experience within a more strategic vision, taking into account competitiveness and cooperation as alternatives that influence professionals to endeavor Therefore, the admi nistrat ion cannot be treated as an exact science, which deals with the relations among the trinomial: markets company resources, seeing that it deals with the relationships between people and their respective potentials, with differentiated levels of knowledge, vision , and interconnectivity The understanding of this reality causes the company to adopt ways of acting with strategies focused on individuals, differentiating it from direct and indirect competitors They should, within their bounds, reflect and rethi nk their concepts and paradigms, to practice the science of admi nistration in a creative, innovative , and Edmir Kuazaqui, PhD , Master in Administration, pro fessor of Escola Superior de Propaganda e Mark eting (ESPM), São Paulo, Brazil Correspondence concerning this article should be addressed to Edmir Kuazaqui, Alencar de Araripe Street, 1517, São Paulo, SP, Brazil, zip code 04253 000 , Brazil Email: ekuazaq [email protected] DAVID PUBLISHING D A DISCUSSION ON ENTREPRENEURSHIP, CREATIVITY, AND INNOVATION 55 entrepreneurial, sometimes rationally and other times emotional form, in the sense of breaking paradigms and overcoming challenges or even creating them This direction may have its risks, but it is only with this daring that tomorrow may also be the time to harvest many successes Thus, this study discusses how entrepreneurship, creativity , and innovation can

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